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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
Apple's revamped ipad will be hard for its competitors to beat ‘When the ipad 1 was launched in 2010, it was dubbed the ‘jesus tablet' because of the quasi religious fervour with w
Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
explain the various approaches better followed by smcg companies in test marketing?
why mayo clinic i so good at customer service
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
considering the concept of product life cycle, where would you put video games in their life cycle?
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The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
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