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(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's employees.
(b) Explain the concept of dominant coalitions, and discuss how these can prevent organisations dividing into warring factions with individuals and groups pursuing their own personal agendas.
(c) Discuss the following statement: ‘Organisational culture is the prime determinant of organisational performance'.
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
what are the inbound logistic,operation,out bound logistic in service industry
Discuss briefly about product identification elements
Illustrates the intend of marketing for customers . Communication of information regarding the products assists customer finds out whether the product satisfies their requiremen
What are the various strategies of product mix
how to build up a motivation to make our work success?
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
cover letter
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