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(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps.
Describe these five steps.
(b) The CRM functional solution includes the following:
(i) Marketing Automation (ii) Sales Force Automation (iii) Customer Support.
What is the main purpose of the above functions and explain how it can help in customer satisfaction and retention by giving suitable examples?
(c) An important aspect of Customer Relationship Management is 1:1 Marketing.
Describe 1:1 Marketing for Customer Loyalty and discuss the privacy concern in such type of marketing.
(d) By giving appropriate examples, elaborate on customer retention programs for retaining customers.
Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of
The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr
please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
Explain the retailers in primary participants of distribution channels. Retailers: Retailers are all the establishments involved in selling merchandise for household or p
images of differentiation tools in marketing
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
Describe briefly FIVE major developments over the past twenty years or so that have led to globalisation. Improved transportation Transportation systems, especially rail,
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