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(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps.
Describe these five steps.
(b) The CRM functional solution includes the following:
(i) Marketing Automation (ii) Sales Force Automation (iii) Customer Support.
What is the main purpose of the above functions and explain how it can help in customer satisfaction and retention by giving suitable examples?
(c) An important aspect of Customer Relationship Management is 1:1 Marketing.
Describe 1:1 Marketing for Customer Loyalty and discuss the privacy concern in such type of marketing.
(d) By giving appropriate examples, elaborate on customer retention programs for retaining customers.
meaning of regional products or definition of regional products
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Antonio's Choice Garlic is a sole proprietorship that grows and sells premium garlic to retail stores. This company was formed to fill a vacant niche in the garlic industry. Garl
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Question 1: (a) How do you think that e-commerce is useful to Mauritian entrepreneurs? (b) Discuss the role of ICT and E-business in the development of Mauritian tourism ind
Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrate
various approches followed by FMCG companies in test marketing
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
discuss about the consumer mind is a black box
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