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(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps.
Describe these five steps.
(b) The CRM functional solution includes the following:
(i) Marketing Automation (ii) Sales Force Automation (iii) Customer Support.
What is the main purpose of the above functions and explain how it can help in customer satisfaction and retention by giving suitable examples?
(c) An important aspect of Customer Relationship Management is 1:1 Marketing.
Describe 1:1 Marketing for Customer Loyalty and discuss the privacy concern in such type of marketing.
(d) By giving appropriate examples, elaborate on customer retention programs for retaining customers.
Discuss about the natural environment?
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or
what would you suggest to avoid delays in despatch of products
Question: Global financial crisis has substantial impact on the worldwide Tourism Industry. Constance Belle Mare Plage hotel is not impartial to it. The hotel has been in ope
If 6 and 2 = 22 4 and 3 = 1 8 and 2 = 46 Then what is the answer of: 7 and 2 = ?
What are the components of value delivery? Use practical examples to illustrate your knowledge.
State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
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