Describe crm functional, Marketing Management

Assignment Help:

(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps.

Describe these five steps.

(b) The CRM functional solution includes the following:

(i) Marketing Automation
(ii) Sales Force Automation
(iii) Customer Support.

What is the main purpose of the above functions and explain how it can help in customer satisfaction and retention by giving suitable examples?

(c) An important aspect of Customer Relationship Management is 1:1 Marketing.

Describe 1:1 Marketing for Customer Loyalty and discuss the privacy concern in such type of marketing.

(d) By giving appropriate examples, elaborate on customer retention programs for retaining customers.


Related Discussions:- Describe crm functional

Core marketing concepts , ''Analyze and assess the importance the marketing...

''Analyze and assess the importance the marketing concept to a marketer in today’s global and competitive environment.’

Are multimedia contents not significant to e-business, Are multimedia conte...

Are multimedia contents not significant to e-business applications? Multimedia contents significancy to e-business applications: Rather Multimedia contents are most signifi

Outline a marketing research project, Question: a) Wilson Publishing - ...

Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h

Why is green or environmental marketing important, Why is green or environm...

Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem

What do you mean by business to consumer in e-commerce, What do you mean by...

What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t

Element of marketing planning, Element of Marketing Planning: marketing pl...

Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat

What is e -marketing?, What is E -Marketing? E - Marketing is the appli...

What is E -Marketing? E - Marketing is the application of a broad range of information technologies for: 1.       Transforming marketing strategies to create more customer v

Evaluation of advertising media - magazines and journals, Q. Evaluation of ...

Q. Evaluation of advertising media - Magazines and Journals? Are one more form of print media. These are published regularly at regular intervals like fortnightly as well month

Client agency relationship, Q. Explain Client agency relationship? Mean...

Q. Explain Client agency relationship? Meaning: Clint agency relationship among advertiser and the ad-agency. Cordial Relationship with full trust as well as confidence is must

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd