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State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
How marketing research is investigated the consumer needs? Marketing Research is a systematic and intensive investigation of all the phases of marketing on a continuous basis w
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
explain the various approaches that are followed by FMCG companies in test marketing
write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00
State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and
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