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1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
Operation Plan Description of company's Operation Schovas which stands for spicy chocolate, vanilla ,strawberry ice cream, will open its first store in central market. Th
Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
Various approaches by FMCG companies ..
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
Problem 1: (a) Describe the tourism business system? (b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'. Show the importance of the
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