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Q. Quantities Methods for preparing advertisement budget?
Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so on are used to prepare advertisement budget. Multiple regressions assist to determine the contribution and effect of advertisement budget on the level of sales. These techniques presume that current sales are dependent on current advertising and carry over effect from preceding period advertising.
how to position the competitors in cross map.
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
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USES OF 7PS IN INDUSTRIES
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With aid of an example of a manufacturer, define segmentation?
The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
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