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Q. Quantities Methods for preparing advertisement budget?
Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so on are used to prepare advertisement budget. Multiple regressions assist to determine the contribution and effect of advertisement budget on the level of sales. These techniques presume that current sales are dependent on current advertising and carry over effect from preceding period advertising.
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A vailable Market This may be refers to the combination of those clients who have an interest in a particular product or service, access to it, and the funds to pay for it
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