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Relationship Marketing
This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributors inclusively, and marketing professionals.
consumer profile of typical buyer of rayban
customer mind is a black box dicuss
State the classification of Product Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various ca
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
traveling salesman problem examples showing table and graphs
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples. (b) Define and discuss the use of cross-functional business pr
Product Lifecycle The key terms include: 1. Product Class. At the most generic stage, this phrase refers to all products from all competing producers that serve the
What are the tasks of marketing management according to Product Life Cycle? When according to Product Life Cycle (PLC) we need to plan our marketing strategy into strategic ter
Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe the concept of bank marketing. Question 2:
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