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How is routinisation facilitated in development of exchange system?
Routinisation facilitates the development of the exchange system. This leads to standardization of goods and services that performance characteristics can be simply compared and assessed. This encourages production of items which are more highly valued. Actually, exchange relationships between sellers and buyers are standardized than lot size, frequency of payment and delivery and communication are routinised. Due to routinisation, a sequence of marketing agencies can perform more efficiently together within a channel.
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what are ten important things needed for marketing to take place?
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
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How should shoppers Stop develop its demand forecasts?
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