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Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t
Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
Discuss briefly about product identification elements
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
"consumer mind is a block box"-discuss
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
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