Sales promotion, Marketing Management

Assignment Help:

Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading the customer to purchase the product. Distribution of the samples, premium coupon, point of purchase display, off price selling, etc, is the examples of the sales promotion techniques.

Merits:

1.       Excellent approach for short term price reduction for the stimulating demand.

2.       Can be effective for changing a variety of consumer behavious.

3.       Can be easily tied in with other promotional tools.

Demerits:

1.       May have only short term impact.

2.       Over use of the price for changing a variety of consumer's sales promotional tools may hurt brand image and profits.

3.       Effective sales promotions are easily copied by competitions. 


Related Discussions:- Sales promotion

Explain the term- fast-moving consumer goods, Explain the term- fast-moving...

Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep

Marketing, Screen the communication objective of your campaign

Screen the communication objective of your campaign

What are the credibility factors, What are the Credibility factors Pub...

What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe

Describe the product life cycle, Question: Your organization has recent...

Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre

Steps in mis design, Steps in MIS design: 1.       Define the system: ...

Steps in MIS design: 1.       Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. Th

Conditional probability, Two events A and B are said to be dependent when  ...

Two events A and B are said to be dependent when  B  can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit

Hyperbola , How do I know if the hyperbolas are vertical or horizontal?

How do I know if the hyperbolas are vertical or horizontal?

Case study: left or right(competent motors limited), 1.if you were one of t...

1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?

What is personal selling, What is Personal Selling Personal selling is...

What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f

Product mix, P r o du c t Mix: A product mix is the set of all ...

P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd