Sales promotion, Marketing Management

Assignment Help:

Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading the customer to purchase the product. Distribution of the samples, premium coupon, point of purchase display, off price selling, etc, is the examples of the sales promotion techniques.

Merits:

1.       Excellent approach for short term price reduction for the stimulating demand.

2.       Can be effective for changing a variety of consumer behavious.

3.       Can be easily tied in with other promotional tools.

Demerits:

1.       May have only short term impact.

2.       Over use of the price for changing a variety of consumer's sales promotional tools may hurt brand image and profits.

3.       Effective sales promotions are easily copied by competitions. 


Related Discussions:- Sales promotion

Accurate processing of data and safeguarding of privacy, Describe, with exa...

Describe, with examples, the TWO forms of IT/IS controls that exist to ensure complete, accurate processing of data and safeguarding of privacy and security. There are two cate

Sales management, what is creative selling and what are its advantages?

what is creative selling and what are its advantages?

Describe participants of distribution channels, Describe the important role...

Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici

Explain in detail about the marketing communications, Explain in detail abo...

Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to

Concentration approach for selecting target markets, What is Concentration ...

What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market

Caselet, considering the concept of product life cycle, where would you put...

considering the concept of product life cycle, where would you put video games in their life cycle

Position errors, what are the marketion position errors in sri lanka

what are the marketion position errors in sri lanka

Function of the channels of distribution, Function of the channels of distr...

Function of the channels of distribution or the role of middle man or intermediaries: 1.       Information: Middle men have a role in providing information about the market t

TEST MARKETING, what is text marketing and explain the various approaches t...

what is text marketing and explain the various approaches that are followed by FMCG companies in Test marketing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd