Sales promotion, Marketing Management

Assignment Help:

Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading the customer to purchase the product. Distribution of the samples, premium coupon, point of purchase display, off price selling, etc, is the examples of the sales promotion techniques.

Merits:

1.       Excellent approach for short term price reduction for the stimulating demand.

2.       Can be effective for changing a variety of consumer behavious.

3.       Can be easily tied in with other promotional tools.

Demerits:

1.       May have only short term impact.

2.       Over use of the price for changing a variety of consumer's sales promotional tools may hurt brand image and profits.

3.       Effective sales promotions are easily copied by competitions. 


Related Discussions:- Sales promotion

What is a behavioral measure of customer satisfaction, What is a behavioral...

What is a behavioral measure of customer satisfaction measurement? Behavioral Measures of Customer Satisfaction Measurement: This is sometimes believed that dissatisfactio

Concentration approach for selecting target markets, What is Concentration ...

What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market

Differential equation , what is the solution of n dimensional laplace equat...

what is the solution of n dimensional laplace equations ??

Decision making process, how a person make a decision before puchase a car ...

how a person make a decision before puchase a car and effect the decision making proces

Marketing core, what gaps between core marketing aspects have kellogg''s su...

what gaps between core marketing aspects have kellogg''s successfully managed to bridge?

Astronomy: star mapping, Two nights ago, an astronomer took a picture of a ...

Two nights ago, an astronomer took a picture of a small portion of the sky containing 10,000 stars. Last night, the astronomer took a picture of the same portion of sky (containi

Academic writer, i would like to join your company as academic writer. how ...

i would like to join your company as academic writer. how do i go about it?

8 steps of New product development, Explain with appropriate example the pr...

Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.

Explain the term -personal selling, Explain the term -Personal selling ...

Explain the term -Personal selling You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a d

small - scale industry products, What pricing strategy would you suggest t...

What pricing strategy would you suggest to a small - Scale Industry Products

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd