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Problem 1
(a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain.
Problem 2
(a) Illustrating a situation, suggest how marketing communications might help:
- perceptual selection - perceptual organization (b) Explain the high- and low-involvement decision-making processes
(c) How can the environment influence marketing communication?
What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar
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what is upward and downward streching of brands
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