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Problem 1
(a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain.
Problem 2
(a) Illustrating a situation, suggest how marketing communications might help:
- perceptual selection - perceptual organization (b) Explain the high- and low-involvement decision-making processes
(c) How can the environment influence marketing communication?
Considering the concept of product life cycle, where would you put video games in their life cycle
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writedetailaboutmarketingmanagementphylosophy
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Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such
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