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Problem 1
(a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain.
Problem 2
(a) Illustrating a situation, suggest how marketing communications might help:
- perceptual selection - perceptual organization (b) Explain the high- and low-involvement decision-making processes
(c) How can the environment influence marketing communication?
Evaluate the priomotional strategies that can be used by retailers
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The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
prodact mix of lg company
Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo
Consumer mind a black box-discus..?
How should Shoppers? Stop develop its demand forecasts?
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are
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