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Problem 1
(a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain.
Problem 2
(a) Illustrating a situation, suggest how marketing communications might help:
- perceptual selection - perceptual organization (b) Explain the high- and low-involvement decision-making processes
(c) How can the environment influence marketing communication?
Discuss the factors that need to be considered when developing an international marketing communication campaign
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb
Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing
explain the various approaches that are followed by FMCG companies in test marketing
In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t
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