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Marketing Process
Once the strategic plan has described the company's total mission and objectives, Marketing plays a vital role in carrying out these objectives. The marketing procedure is the process of analysing market opportunities, developing the marketing mix, choosing target markets and managing the marketing effort. Target customers stand at the centre of the marketing procedure. The goal is to make powerful and profitable connections with these customers.
In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi
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.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
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