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Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, you have been asked to determine the level of service quality among your customers. In this context,
a) Show a marketing research instrument that you would use and elaborate on the strengths and weaknesses of the instrument you have selected.
b) Describe service quality and illustrate why it has become an important issue in tourism and hospitality marketing.
draw the Typical Profiles Of Shoppers Stop Customer Segments .
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Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo
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CUSUMER MIND IS A BLOCK MIND DISCOUSES
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WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
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