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Define the Strategies for Product Positioning.
Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pricing of promotion.
Strategies for Product Positioning are as follows:
Marketers rely on several strategies to position the products or services the following are some of these strategies the combination of these strategies are also possible: position on product features, position on benefits, position on usage, position on user and position against competition.
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
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explain the various approaches that are followed by FMCG companies in test marketing?
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