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Define the Strategies for Product Positioning.
Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pricing of promotion.
Strategies for Product Positioning are as follows:
Marketers rely on several strategies to position the products or services the following are some of these strategies the combination of these strategies are also possible: position on product features, position on benefits, position on usage, position on user and position against competition.
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three uses of product line stretching
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
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