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Define the Strategies for Product Positioning.
Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pricing of promotion.
Strategies for Product Positioning are as follows:
Marketers rely on several strategies to position the products or services the following are some of these strategies the combination of these strategies are also possible: position on product features, position on benefits, position on usage, position on user and position against competition.
what are four views of consumer behaviour?
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
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