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what are thepproaches used by FMCG companies in test marketing?
What are the various strategies of product mix
State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
why we need to study promotion in marketing?
WHAT ARE THE CHALLENGES IN MARKETING MANAGEMENT IN SMALL SCALE RESTAURANTS AND TAKEAWAY
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
What is consumes behaviour? Consumes Behaviour: The most significant issue for the marketers is to classify the requirements of the consumers since customer and consumer m
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