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Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
WHAT ARE THE PRODUCT MIX OF LG COMPANY IN REFRIGIRATOR
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
what are four views of consumer behaviour?
Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut
Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and
the advandages and disadvantages of marketing philosophies.
Explain Marketing Strategy for market leaders with example.
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