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Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open
full detail since it is assignment
#questionConsider Porter''s value chain and the holistic marketing model what implications do they have for marketing planning?
Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a pr
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
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