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Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
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Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe
Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
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Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
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