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Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
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list out the secondary sources of information while pursuing market research?
What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY
Explain the various approaches that are followed by FMCG Companies in test marketing.
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difference between marketing efficiency and marketing effectiveness
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