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Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
consumer mind is a black box
For 1980 through 1996 e total exports E of the us can be modeled by E=-0.131^3 +5.033t^2-23.2t+233 where t is the number of years since 1980 in what year were the total exports abo
The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
An art that predicts the likelihood of economic activity on the basis of certain assumptions: a. Compensation b. Sales forecasting c. Sales budgeting d. Selling policy
What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly
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