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differentiate the three types of buying situations during the purchase decision
Question: The Association of Small & Medium Enterprises have sought for your views as Marketing Consultant. You have been asked to advise a small company about its product por
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
marketerinvolvment
Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i
Question: a) Under what conditions might a marketing firm select to use the following distribution strategies? Intensive distribution, Exclusive distribution, and Selec
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env
explain the various approaches that are followed by FMCG companies in test marketing.
#“Consumer mind is a Black Box” –Discussquestion..
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