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Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
What is Product Strategies? Product Strategies: The product is one of the most significant elements of a marketing program. A company is generally called by the products
What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar
How do I know if the hyperbolas are vertical or horizontal?
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
What are levels in internal marketing? Internal marketing should take place at two levels. Initial level, the various marketing functions are sales force, customer service, a
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
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