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Question 1
Write short notes on any 5 of the following concepts:
(i) Close Up (ii) Wide Shot (iii) Pan (iv) Tilt (v) Zoom (vi) Subjective Camera movement (vii) Track/Dolly/Crane
By referring to a corresponding sequence from a film already previewed, explain why each shot size/camera movement you selected above, has been used to achieve a specific function.
Question 2
(a) For the production of a Documentary, describe the general responsibilities of the following :
(i) The Director (ii) The Cameraperson (iii) The Scriptwriter (iv) The Production Assistant
(b) (i) Explain the importance of lighting in an audiovisual production.
(ii) Describe the 3 types of lighting used for a simple recording of a human subject. Sketch the lighting sources.
Question 3
(i) What is the importance of editing? Describe the 4 functions of Editing.
(ii) Describe the Kuleshov Effect. How is it related to Editing?
(iii) After you have completed an audiovisual production, explain how you would evaluate it.
Q. Explain diffrent types of Illustration of print-ad-copy? Types of Illustration:- Photo of Product. Photo of Product in use. Photos from different angle.
What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc
State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti
39%og 42
how are cereals distributed to reach the consumers
Identify Key Performance Indicators (KPIs) 1. Undertake liaison with managers, engineers and other staff responsible for designing and/or implementing change 2.
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
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