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Describe the one-way communication
By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a variety of audiences in such a way that one-way, two-way and dialogic communications which meet the needs of the audience are used. However don't think that all audiences want a relationship with your organisation; for some, one-way communication is just fine. Though, messages should encourage individual members of target audiences to respond to the focus organisation (or product/brand). This response can be immediate through, for instance, purchase behaviour or the use of customer care lines, or it can be deferred as information is assimilated and considered for future use. Even if information is discarded at a later date, communication will have prompted attention and consideration of the message.
How should price be set on a product or service for the first time?
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
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