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Describe the one-way communication
By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a variety of audiences in such a way that one-way, two-way and dialogic communications which meet the needs of the audience are used. However don't think that all audiences want a relationship with your organisation; for some, one-way communication is just fine. Though, messages should encourage individual members of target audiences to respond to the focus organisation (or product/brand). This response can be immediate through, for instance, purchase behaviour or the use of customer care lines, or it can be deferred as information is assimilated and considered for future use. Even if information is discarded at a later date, communication will have prompted attention and consideration of the message.
Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
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At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
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Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
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consumer mind in a block box
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