Describe the one-way communication, Marketing Management

Assignment Help:

Describe the one-way communication

By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a variety of audiences in such a way that one-way, two-way and dialogic communications which meet the needs of the audience are used. However don't think that all audiences want a relationship with your organisation; for some, one-way communication is just fine. Though, messages should encourage individual members of target audiences to respond to the focus organisation (or product/brand). This response can be immediate through, for instance, purchase behaviour or the use of customer care lines, or it can be deferred as information is assimilated and considered for future use. Even if information is discarded at a later date, communication will have prompted attention and consideration of the message.

 


Related Discussions:- Describe the one-way communication

What are focus and drawback of product concept, What are focus and drawback...

What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products

I do not want this account, I request to be removed from your accounts. I ...

I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#

Market efficiency, Market Ef ficiency Market efficient is a mar...

Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh

Requirements for market segmentation, Problem 1: Define the term motiva...

Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b

Explain the term- promotion of product, Explain the term- Promotion of prod...

Explain the term- Promotion of product Promotion:   If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient

Create a demand schedule and a supply schedule, Create a demand schedule an...

Create a demand schedule and a supply schedule for your product. Using these schedules, draw a demand curve and a supply curve using PowerPoint or Excel. Use these to deter

How is evaluation and selection important in decision making, How is evalua...

How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select

What is position on product features, What is position on product features?...

What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd