Describe the one-way communication, Marketing Management

Assignment Help:

Describe the one-way communication

By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a variety of audiences in such a way that one-way, two-way and dialogic communications which meet the needs of the audience are used. However don't think that all audiences want a relationship with your organisation; for some, one-way communication is just fine. Though, messages should encourage individual members of target audiences to respond to the focus organisation (or product/brand). This response can be immediate through, for instance, purchase behaviour or the use of customer care lines, or it can be deferred as information is assimilated and considered for future use. Even if information is discarded at a later date, communication will have prompted attention and consideration of the message.

 


Related Discussions:- Describe the one-way communication

Competitiveadvantages, importance of Balancing Customer and Competitor Orie...

importance of Balancing Customer and Competitor Orientations

Test marketing, what is test marketing ? Explain various approaches that a...

what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing

Explain the term service encounter, Question : (a) Explain the term se...

Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre

Show the nature of customers, Q. Show the Nature of Customers? Nature ...

Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c

Determine the employee role of dominance, Question 1: Determine the Emp...

Question 1: Determine the Employee Role of Dominance Detailed explanation on ‘Employee Role in Service Designing' Question 2: What is service differentiation?

The Fabrication and Baking Industries Ltd, Detail the full impact on the to...

Detail the full impact on the total business of The FBI due to the losses in the process in Inspection and Final Test.

Core concepts, what are the core concepts of marketing

what are the core concepts of marketing

State the pricing and factors affecting pricing decisions, State the Pricin...

State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/

What are the scopes of marketing research, What are the scopes of Marketing...

What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are

Searching reasons of distribution channels, How is searching the reasons of...

How is searching the reasons of distribution channels in economics system? Searching: Buyers and sellers are constantly engaged within search for consummation of required

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd