Describe the one-way communication, Marketing Management

Assignment Help:

Describe the one-way communication

By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a variety of audiences in such a way that one-way, two-way and dialogic communications which meet the needs of the audience are used. However don't think that all audiences want a relationship with your organisation; for some, one-way communication is just fine. Though, messages should encourage individual members of target audiences to respond to the focus organisation (or product/brand). This response can be immediate through, for instance, purchase behaviour or the use of customer care lines, or it can be deferred as information is assimilated and considered for future use. Even if information is discarded at a later date, communication will have prompted attention and consideration of the message.

 


Related Discussions:- Describe the one-way communication

Element of marketing planning, Element of Marketing Planning: marketing pl...

Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat

What is the role of following in personal selling process, What is the role...

What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer

What is sales research in scope of marketing research, What is Sales Resear...

What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force

Marketing, what are ten important things needed for marketing to take place...

what are ten important things needed for marketing to take place?

Simple marketing system, taking an example of a new company, create a simpl...

taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.

Steps involved in designing a channel system, Steps involved in designing a...

Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti

Define the concept of marketing information system, Define the concept of M...

Define the concept of Marketing Information System. Meaning of Marketing Information System : Marketing Information system is systems which consist of people, procedu

Income statement for products, At this point, PP's bottled water business h...

At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t

1. “Consumer mind is a Black Box” –Discuss, #ques1. “Consumer mind is a Bla...

#ques1. “Consumer mind is a Black Box” –Discusstion..

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd