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Solving Customer Problems in Ways They Never Imagined
Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
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Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
Marketing function: The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or
Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
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