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What is Concept Testing Strategy Development?
Concept Testing:
To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a small sample of potential buyers is presented along with a product idea by a written or oral description to find out their attitude and initial buying intentions concerning the product. For a particular product thought an organization can test one or quite a few concepts of identical products. Idea testing is a low cast procedure which lets an organization find out customer’s initial reactions to a product concept before this invests considerable resources into research and development. The result of idea testing can be used by product development personnel to better understand that product attributes and benefits are most significant to potential customers.
approaches that are followed by FMCG companies
What is Brand Extension? Explain briefly. Brand Extension: A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to
the various approaches that are followed by FMCG companies in test marketing
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
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