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What is Concept Testing Strategy Development?
Concept Testing:
To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a small sample of potential buyers is presented along with a product idea by a written or oral description to find out their attitude and initial buying intentions concerning the product. For a particular product thought an organization can test one or quite a few concepts of identical products. Idea testing is a low cast procedure which lets an organization find out customer’s initial reactions to a product concept before this invests considerable resources into research and development. The result of idea testing can be used by product development personnel to better understand that product attributes and benefits are most significant to potential customers.
Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y
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Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
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