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briefly explain the trend?
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
the consumer report indicates how customers perceive your product offerings. For example, Reliability(MTFB) is very important to performance customers. What is the current MTFB for
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
What is E -Marketing? E - Marketing is the application of a broad range of information technologies for: 1. Transforming marketing strategies to create more customer v
What are various perspectives to explain E-Commerce? E-Commerce can be defined through various perspectives, which are given below: a. Communications perspective b. Bus
Out of the following which gap arise when the sales force does not have the required knowledge, skills or capabilities to become successful on the Job. a. Knowledge gap b. Capabili
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
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