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Question :1
What is a consumer? List and describe them.
Question 2:
Explain in your own words what the consumer wants? Also list the four principle factors at when examining this issue.
Question 3:
Nowadays, manufacturers and companies speak of Business ethics. Explain why do marketing psychologist find such as irrelevant and list the three types of activities referred to as business ethics.
Explain Henry Assael Model of buying decision behaviour along with the diagram
in context of marketing, explain three approaches that were use in early days
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
Problem 1: Describe the phases in the evolution of retail market - Detail explanation on ‘Evolution of Retail in India'. Problem 2: What are the tasks handled by a p
Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
Contents of Marketing Plans: ( a) Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A ta
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