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Q. Show the Media-Availability in advertising?
Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some other advertiser. For instance advertiser wants to issue an advertisement on front page of newspaper or on the cover-page of any magazine however this space is already booked by some other advertises then this media isn't available to the advertiser and he will plan for some other media or he will have to change timing of advertisement. Likewise if an advertisement is to be issued on television during a particular programme then it is possible that advertising time isn't available on that programme as it may have been booked/sponsored by other advertisers. Thus media-availability should be considered for media planning.
Q. Show the Advertising effects on Demand? Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
Q. Order Issued by MRTP Commission Regarding Unfair Trade? Subsequent to making inquiry into unfair trade practices if commission finds that these trade practices are deceptive
Customers in this market could be segmented in a variety of ways. The product/service could be targeted to a number of different market segments and marketers could develop a vari
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
identifing brand personality in consumers mind
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
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