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Q. Show the Media-Availability in advertising?
Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some other advertiser. For instance advertiser wants to issue an advertisement on front page of newspaper or on the cover-page of any magazine however this space is already booked by some other advertises then this media isn't available to the advertiser and he will plan for some other media or he will have to change timing of advertisement. Likewise if an advertisement is to be issued on television during a particular programme then it is possible that advertising time isn't available on that programme as it may have been booked/sponsored by other advertisers. Thus media-availability should be considered for media planning.
what is importent of positioning?
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
under positioning
discuss the henry assael model on buying decision behaviour
do u have someone expert in this field
Q. Illustrate the Features of Advertisement? 1) Paid form :- Advertisement is certainly not free of cost. The company has to formulate the payment to the media used for advert
Problem 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diagr
CASE STUDY- Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat
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