Explain the product life cycle, Marketing Management

Assignment Help:

Question:

The Association of Small & Medium Enterprises have sought for your views as Marketing Consultant. You have been asked to advise a small company about its product portfolio. Write a report which:

a) Explains the product life cycle and critically assesses its weaknesses as a concept.

b) Identifies why the BCG matrix is often used in portfolio planning, and suggests, with examples, why the BCG matrix might be criticised as a marketing management tool.

Related Discussions:- Explain the product life cycle

Marketing management philosophies, Marketing management philosophies 1...

Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;

Importance of place - marketing mix, Importance of Place Goods are prod...

Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e

State the concept of marketing as an exchange, State The Concept of Marketi...

State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a

What is marketing transaction, What is marketing transaction? A marketi...

What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle

Marketing, describe the elements of a company''s marketing enviroments

describe the elements of a company''s marketing enviroments

What is local marketing, What is Local Marketing? Local Marketing: ...

What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual

Marketing offers, what is market offers

what is market offers

Aklil, 1. List dawn and explain the advantages of integrated material manag...

1. List dawn and explain the advantages of integrated material management.

Enterprise factors affecting channel decisions, Company of the enterprise f...

Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,

Short brief on drivers that influence customer behaviour, Question: Q1....

Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages