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Question:
The Association of Small & Medium Enterprises have sought for your views as Marketing Consultant. You have been asked to advise a small company about its product portfolio. Write a report which:
a) Explains the product life cycle and critically assesses its weaknesses as a concept.
b) Identifies why the BCG matrix is often used in portfolio planning, and suggests, with examples, why the BCG matrix might be criticised as a marketing management tool.
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Draw the typical profiles of shoppers stop customers segments
3.2 Explain how distribution of Canon is arranged to provide customer convenience
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
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