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Question:
The Association of Small & Medium Enterprises have sought for your views as Marketing Consultant. You have been asked to advise a small company about its product portfolio. Write a report which:
a) Explains the product life cycle and critically assesses its weaknesses as a concept.
b) Identifies why the BCG matrix is often used in portfolio planning, and suggests, with examples, why the BCG matrix might be criticised as a marketing management tool.
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what are advantages and disadvantages of five maketing philosophies
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic
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