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Question:
The Association of Small & Medium Enterprises have sought for your views as Marketing Consultant. You have been asked to advise a small company about its product portfolio. Write a report which:
a) Explains the product life cycle and critically assesses its weaknesses as a concept.
b) Identifies why the BCG matrix is often used in portfolio planning, and suggests, with examples, why the BCG matrix might be criticised as a marketing management tool.
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
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What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza
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what is market offers
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