Role of source help the organization, Marketing Management

Assignment Help:

Role of source help the organization in following manner:

1) Source communication the communication to the target audience. He is the person who starts the communication process and he is as well known as sender in communication process.

2) A popular source exerts a pull on the attention of target audience and makes the advertisement easy to remember. If source is a well-known person then it easily attracts the attention of audience.

3) Credible source enlarge the reliability of message that is people feel that message given by credible source is correct.

4) Efficient, Attractive and popular source help to increase the sales and profit of an organisation.

5) Effective source assists to face competition by improving Product-image, Brand-image and Institution-image.

2175_Role of source help the organization.png

Conclusion:- Therefore the Wilbur Schramm's model explain how communication process stimulate the primary and selective demand through its integrated marketing communication and models explained.


Related Discussions:- Role of source help the organization

Characteristics of consumer behavior, Question 1: (a) What do you mean...

Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte

How is marketing play an important role in business, How is marketing play ...

How is marketing play an important role in successfully running a business? During this period of globalization, all factors like economic crisis, dissimilarities in standards

Product branding, Product branding: Meaning & definition: a brand is ...

Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra

Cost based pricing, Cost Based Pricing : Under the cost based pricing, diff...

Cost Based Pricing : Under the cost based pricing, different methods used are :-   Mark Up Pricing   Absorption Cost Pricing   Target Rate of Return Pricing   Margin

Upward strech, what are the advantages of upward strech

what are the advantages of upward strech

Describe the leavitts model of change, Question 1: (a) Globalisation re...

Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc

College algebra, Sam has grades of 96,88,86, and 92 on his first four exams...

Sam has grades of 96,88,86, and 92 on his first four exams. What score does he need on his final exam to have an average of at least 90?

Paradigm shifts in america, do you think paradigm shifts having taken place...

do you think paradigm shifts having taken place in marketing?

Advertising and creation of utility, Q. Advertising and Creation of Utility...

Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in

Propose a one-year marketing communication plan, Question 1: Critically...

Question 1: Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice. Question 2: You work as Marketing Communic

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd