Role of source help the organization, Marketing Management

Assignment Help:

Role of source help the organization in following manner:

1) Source communication the communication to the target audience. He is the person who starts the communication process and he is as well known as sender in communication process.

2) A popular source exerts a pull on the attention of target audience and makes the advertisement easy to remember. If source is a well-known person then it easily attracts the attention of audience.

3) Credible source enlarge the reliability of message that is people feel that message given by credible source is correct.

4) Efficient, Attractive and popular source help to increase the sales and profit of an organisation.

5) Effective source assists to face competition by improving Product-image, Brand-image and Institution-image.

2175_Role of source help the organization.png

Conclusion:- Therefore the Wilbur Schramm's model explain how communication process stimulate the primary and selective demand through its integrated marketing communication and models explained.


Related Discussions:- Role of source help the organization

7ps, i have to write on people for my real estate company.

i have to write on people for my real estate company.

Brand equity, Brand equity: to understand the dynamics of brand, Aaker pro...

Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo

Need for services marketing, Problem 1: Describe how services emerged i...

Problem 1: Describe how services emerged in industrialisation and post industrialisation periods. Detail explanation on Growth of the Service Sector and Service Industrie

Master dissertation, Hello, I''m a master student. Because of my job, I don...

Hello, I''m a master student. Because of my job, I dont have enough time to write my 14,000 word dissertation. Actually Im doing dissertation of HRM. I want to know whether you can

Advise the company on the campaign objectives, Question: The Radisson I...

Question: The Radisson International established in Mauritius since 2002 recently faced a big scandal. There was a serious problem of contamination in the food that was serv

Branding, ingredient branding in the market place

ingredient branding in the market place

What are the consumer advertisements, What are the Consumer Advertisements?...

What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.

Marketing channels, if a consumer buys an item through a catalog over the p...

if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd