How internet is beneficial for marketing communication, Marketing Management

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How internet is beneficial for marketing communication

The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate in radically different ways. It allows for interactivity, and is possibly the best medium to enable dialogue. Communication is two-way, interactive and very fast, allowing businesses and individuals to find information and enter exchange transactions in such a way that some traditional communication practices and shopping patterns are being reconfigured.

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