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Media Plan., Marketing Management

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Assessment 2
Written or Oral Questions
Base on Samsung Sliding PC 7 Series.
1. What are the different media which you propose to choose & why?
2. Mention the budget allocation for each of the media vehicles, based on the coat & scheduling factors. You may choose to use the budget estimation / budget allocation tables given in your workbook.
3. What are the scheduling strategies which you propose to use for advertising in each media type? Given an explanation / rationale for your scheduling choice.
4. Based on the above scheduling strategy prepare a complete media schedule for the entire campaign.

Media Vehicle Spot for advertising Schedule with Bates Rationale





5. Samsung wants to display this PC in a large IT exhibition where people would come and experiment/get a look and feel of the working of this sliding PC. Design the feedback questionnaire to get the feedback of the people coming to this exhibition.
6. Finally, prepare a media plan highlighting the following points:
- Executive summary.
- Situation analysis.
- Media scheduling.
- Budget.

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