Media Plan., Marketing Management

Assignment Help:
Assessment 2
Written or Oral Questions
Base on Samsung Sliding PC 7 Series.
1. What are the different media which you propose to choose & why?
2. Mention the budget allocation for each of the media vehicles, based on the coat & scheduling factors. You may choose to use the budget estimation / budget allocation tables given in your workbook.
3. What are the scheduling strategies which you propose to use for advertising in each media type? Given an explanation / rationale for your scheduling choice.
4. Based on the above scheduling strategy prepare a complete media schedule for the entire campaign.

Media Vehicle Spot for advertising Schedule with Bates Rationale





5. Samsung wants to display this PC in a large IT exhibition where people would come and experiment/get a look and feel of the working of this sliding PC. Design the feedback questionnaire to get the feedback of the people coming to this exhibition.
6. Finally, prepare a media plan highlighting the following points:
- Executive summary.
- Situation analysis.
- Media scheduling.
- Budget.

Related Discussions:- Media Plan.

How you will evaluate the broadcast of ads, How you will evaluate the broad...

How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th

Illustrate the the advertising effects on business cycle, Q. Illustrate the...

Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus

Market penetration of FMCG and regional products in rural, meaning of regio...

meaning of regional products or definition of regional products

Meaning of the marketing environment, Meaning of the marketing environment:...

Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o

What is socio-cultural segmentation, What is Socio-Cultural Segmentation? ...

What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c

A assignment, rs. 50 a vibrant nail paint 10 ml

rs. 50 a vibrant nail paint 10 ml

How is routinisation facilitated in development of exchange, How is routini...

How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and

Sales and Marketing, Demonstrate your understanding of the principles of ma...

Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.

Explain the different objectives of the advertising, Q. Explain the differe...

Q. Explain the different Objectives of the advertising? Answer: Introduction of Objectives is those end points towards which every activity of an organisation is oriented. Wit

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd