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Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of
What points are really matters while doing marketing? Whether online or offline, there are only two objects that important: “Buying and Selling”. Fundamentally to simplify, thi
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
three uses of product line stretching
The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr
Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
process of disigning distribution channel
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