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Q. What is media planning and Strategy. How you will evaluate the broadcast, print & support media. Answer: Introduction:- Media plan make a decisions how advertising time an
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
buying motives of industrial customer
What are the different strategies in sprite brand
were is math in hrm
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
explain the various approaches that are followed by FMCG companies in test marketing
2(x + 4) = 30
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