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Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h
The portfolio of products that a given organization produces for market consumption is the product mix.
consumermind is a black box - discuss.
Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,
Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to
in context of marketing, explain three approaches that were use in early days
what is text marketing and explain the various approaches that are followed by FMCG companies in Test marketing
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definition of brand
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