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Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin
What are very carbadictory strategies of pricing new products? Pricing new products should choose in between two very carbadictory strategies as given below here: 1. A high
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
what are the approaches used by FMCG companies in test marketing?
Consumer mind is black box discus
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
process of buying
How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
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