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Question :1 What is a consumer? List and describe them. Question 2: Explain in your own words what the consumer wants? Also list the four principle factors at when exa
Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
define marketing .its importance
What is the role of market intermediaries? Marketing Intermediaries: Marketing Intermediaries Firms which help the company to promote sell and distribute its goods to la
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Explain about the Tangible Goods Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the
building brand equity
Marketing function: The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or
Why is ensuring important for marketers? Ensuring the important for marketers in marketing : Marketers require ensuring that when adding benefits to a product, the cost
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