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What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
Affordability Based Pricing : The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of peop
Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each
When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
Kali left school and traveled toward her friend''s house at an average speed of 40 km/h. Matt left one hour later and traveled in the opposite direction with an average speed of 50
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How should Shoppers? Stop develop its demand forecasts?
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
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