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Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
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What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led
Sanitex limited started its operations in West London 4 years ago. Its founder, and current C.E.O, Mr. Griffins founded the company with his wife after being made redundant from Ex
Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc
what is the difference between goods marketing and services marketing?
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
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