What is licensing in foreign marketing, Marketing Management

Assignment Help:

What is licensing in foreign marketing?

Licensing:

Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company in the other country to use the manufacturing, trademark, processing, know-how or several other skill provided through the licensor”.

It is rather similar to the “franchise” process. Coca Cola is an excellent illustration of licensing. Into Zimbabwe, United Bottlers have the licence to build Coke.

Related Discussions:- What is licensing in foreign marketing

Budgeting decision, assignment theory for budgeting decision

assignment theory for budgeting decision

How are public relation support company, How are public relation Support Co...

How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical

Describe the importance of media mix decision, Problem 1 What are the f...

Problem 1 What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? Four types of analysis used to develop a compr

What is the average sales price, Your company has the opportunity to set up...

Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay fo

Differentiates marketing research and information system, What are the diff...

What are the differences between Marketing Research and Marketing Information System? Basics points of differentiates in between Marketing Research and Marketing Information Sy

Objectives of the personal selling, Objectives of the personal selling: pe...

Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder

Legal regulation on tobacco-advertisements, In May 2004 Government banned T...

In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.

How management recognize social responsibility, Question 1: How and to ...

Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (

Marketing mix, what is the relationship between 4ps of marketing mix?

what is the relationship between 4ps of marketing mix?

#title.marketing mix., Solving Customer Problems in Ways They Never Imagine...

Solving Customer Problems in Ways They Never Imagined

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages