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What is Product Research in scope of Marketing Research?
Product Research:
Product research is related with the conversion of customer require to tangible product offer. It includes testing and development of new products, enhancing the existing products, as well as a tab upon the changing customer habits, preferences and tastes. Packaging branding, design and labeling decisions are also comprised here.
Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i
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What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products
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What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
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