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Question 1:
(a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing a new lotion for curing baldness as an example.
(b) Outline the main roles in a decision making unit and explain how an understanding of this can help a sales representative from the above mentioned company contacting a hospital in a developed country for the first time.
Question 2:
Explain the following, with suitable examples with respect to its implication for marketing discipline:
(a) Trait Theory of Personality
(b) Concept of Cognitive Dissonance
(c) Elaboration Likelihood Method
(d) Opinion Leaders
(e) Family life cycle concept
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
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Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
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Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F
Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market
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