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Question 1:
(a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing a new lotion for curing baldness as an example.
(b) Outline the main roles in a decision making unit and explain how an understanding of this can help a sales representative from the above mentioned company contacting a hospital in a developed country for the first time.
Question 2:
Explain the following, with suitable examples with respect to its implication for marketing discipline:
(a) Trait Theory of Personality
(b) Concept of Cognitive Dissonance
(c) Elaboration Likelihood Method
(d) Opinion Leaders
(e) Family life cycle concept
Q. Explain about Deceptive Advertising? Deceptive Advertising demotes to Untruthful, misleading and fraudulent advertisement. Several advertisements make tall claims are called
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
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Segmenting industrial markets: 1. Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
discuss the four functions of marketing management analysis, planning, implementation and control
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
how are cereals distributed to reach the consumers
What are the significant factors that have led to the success of Shoppers? Stop?
how to write a channel design decision: intensive, selective and exclusive
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