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Question 1:
(a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing a new lotion for curing baldness as an example.
(b) Outline the main roles in a decision making unit and explain how an understanding of this can help a sales representative from the above mentioned company contacting a hospital in a developed country for the first time.
Question 2:
Explain the following, with suitable examples with respect to its implication for marketing discipline:
(a) Trait Theory of Personality
(b) Concept of Cognitive Dissonance
(c) Elaboration Likelihood Method
(d) Opinion Leaders
(e) Family life cycle concept
This is the number of times a consumer purchases the similar product within a specific time interval.
How Relationship can be Improved:- 1) Not advertising for instant competitive units of its clients. 2) Previous approval of client for all expenditure incurred. 3) Making
Question (a). For a successful communication to flow in any organization, five basic elements need to be present. List them (b). Identify the importance of effective listeni
Enumerate in detail about the communication process At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or di
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
Hello, I''m a master student. Because of my job, I dont have enough time to write my 14,000 word dissertation. Actually Im doing dissertation of HRM. I want to know whether you can
Question 1: "Successful Marketing depends largely on a company's ability to manage its marketing programmes within its environment". (a) What is your understanding by "
#question.What would be a good example .
Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w
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