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Explain about the Company’s Macroenvironment in brief.
The Company’s Macroenvironment:
The larger societal forces influence the entire microenvironment demographic, natural, economic, technological, cultural and political forces.
Macroenvironment Company
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
what are the factor that should be considered while setting pricing policyn..
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what is upward and downward streching of brands
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Market Expansion?
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