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considering the concept of product life cycle, where would you put video games in their life cycle
What is the significance of problem recognition in decision making process? Problem Recognition: As any other decision-making process, this is the first stage of the organ
what is advertising according to an experts
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies
definition of brand
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev
The responsibility of manufacturing to provide safe products is clear product liability refers to the legal obligation of a manufacturing or seller to compensate for injury or dama
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
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