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Question 1:
McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which organisations achieved profitability. However, with particular attention being paid to services marketing in recent years, researchers have argued that other variables could be added to expand the traditional marketing mix. Identify the elements of the marketing mix of a tourism organisation and critically evaluate how they are manipulated to achieve competitive edge.
Question 2:
Destination marketing in today's competitive business environment reveals that tourism destinations face a number of challenges to achieve a competitive positioning on the international tourism map. Critically examine the main factors that a small developing island destination like Mauritius should consider in order to remain competitive.
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
What is Penetration Pricing Strategy? Penetration Pricing Strategy: Penetration strategy comprises low prices into an order to capture a huge share of the market/right th
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?
State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __
scope of marketing management
Consumer Behaviour Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consump
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