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Question 1:
McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which organisations achieved profitability. However, with particular attention being paid to services marketing in recent years, researchers have argued that other variables could be added to expand the traditional marketing mix. Identify the elements of the marketing mix of a tourism organisation and critically evaluate how they are manipulated to achieve competitive edge.
Question 2:
Destination marketing in today's competitive business environment reveals that tourism destinations face a number of challenges to achieve a competitive positioning on the international tourism map. Critically examine the main factors that a small developing island destination like Mauritius should consider in order to remain competitive.
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
considering the concept of product life cycle, where would you put video games in their life cycle?
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The popular Chiltern hotel operates a restaurant which makes its own food on the premises. The costs for the current production level of 500 meals are: Cost/meal (Rs) Material
Questions Explain how an overseas nation's level of economic infrastructure can influence an international marketer's decision as to the viability of marketing to that count
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