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What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos
"Consumer mind is a Black Box" - Discuss
#questioahmed buys a plot of land for Rs.96000.He sells 2/5 of it at a loss of 6%. At What gain percentpercent should be sell the remaining part of the plot to gain 10% on the who
Marketing Template Assignment Position strategy The main aim of our marketing group is to design a lunch box menu for Starbucks. Currently, the competitors of Starbucks ha
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
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