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Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
identify and briefly four trends in the macro environment
typesa of branding like producer''s name,picture-figure,name of product,colour
Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i
what are significant factors that have led to the success of shoppers'''' sto
Consumer mind is a Black Box
marketing mix
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
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