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What is Speciality Goods
Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods at prices at which they are offered and also put in extra time to locate seller to make purchase. The nearest car dealer may be ten kilometres away however buyer will go there to inspect and purchase it. Actually, prior to making a trip to buy product he/she will collect complete information about various brands. Illustrations of speciality goods are cameras, TV sets, new automobiles etc.
What the social factors have most influence on consumers purchasing
The constituents of the marketing communications mix Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
defined marketing management and its feature
Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
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Kali left school and traveled toward her friend''s house at an average speed of 40 km/h. Matt left one hour later and traveled in the opposite direction with an average speed of 50
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