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Question 1:
(a) What is meant by the term knowledge culture and what are the factors that influence it?
(b) Discuss the view that the knowledge culture in all organisations are likely to be similar.
(c) What are the characteristics of the knowledge worker and how do they differ from the traditional workers.
Question 2:
(a) What is a learning organisation and what are the major characteristics of a learning organisation? Explain your answer in the light of the ‘Fifth Discipline' of Peter Senge.
(b) The successful implementation of a knowledge management strategy depends largely on the type of human resource development strategies adopted by the organisations. Discuss.
Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
marketing business process of automobiles company.
What are the significant factors that have led to the success of Shoppers Stop?
What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances
prodact mix of lg company
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r
Illustrations of intangible satisfactions Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of
Draw the typical profiles of shoppers stop customers segments
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
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