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Question 1:
(a) What is meant by the term knowledge culture and what are the factors that influence it?
(b) Discuss the view that the knowledge culture in all organisations are likely to be similar.
(c) What are the characteristics of the knowledge worker and how do they differ from the traditional workers.
Question 2:
(a) What is a learning organisation and what are the major characteristics of a learning organisation? Explain your answer in the light of the ‘Fifth Discipline' of Peter Senge.
(b) The successful implementation of a knowledge management strategy depends largely on the type of human resource development strategies adopted by the organisations. Discuss.
explain above
Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov
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the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
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