What is meant by the term knowledge culture, Marketing Management

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Question 1:

(a) What is meant by the term knowledge culture and what are the factors that influence it?

(b) Discuss the view that the knowledge culture in all organisations are likely to be similar.

Question 2:

(a) What is a learning organisation and what are the major characteristics of a learning organisation? Explain your answer in the light of the ‘Fifth Discipline' of Peter Senge.

(b) The successful implementation of a knowledge management strategy depends largely on the type of human resource development strategies adopted by the organisations. Discuss.

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