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What is Socio-Cultural Segmentation?
Socio-Cultural Segmentation:
Consumer markets are subdivided within segments upon the origin of social-cultural variables as social class, core cultural values, sub cultural membership and family life cycle.
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Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
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Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
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