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Q. Show the Economic Aspects of Advertising?
Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer in reducing Distribution-cost, production- cost, facing competition. It assists the consumers in winding their choice and knowledge of products and services. Economy is advantage by advertising as it helps in promoting economic growth. Critics of advertising quarrel that advertising has negative effect also. The major negative economic effects are advertising an ad to cost of discourage competition, production, creates monopoly and results in higher prices.
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Question: a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research
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