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Question 1:
a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain the concept of positioning for competitive advantage.
Question 2:
a) Explain the factors that influence the behaviour of consumers. b) Describe the stages through which the consumer goes through before making a purchase. Illustrate each stage with an example.
Question 3:
a) Define marketing research and distinguish between primary and secondary research.b) Differentiate between exploratory, descriptive and causal research objectives. c) Describe the 4 steps in the marketing research process.
Question 4:
Write short notes on the following: a) Societal Marketing Concept b) Marketing Information System c) Green Marketing d) Marketing Ethics e) Social Responsibility
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
Question 1: (a) Microsoft Dynamics CRM system can be used to meet the needs of Customer Support and Product Support department. Explain the main modules in the Service sectio
Problem 1 What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? Four types of analysis used to develop a compr
What is Structural realignment Marketing communications agencies are attempting to adjust the way they can best serve interests of their clients. One of the results is structu
what are the advantages of upward strech
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
• example of product line strategies
Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w
The Product Concept The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization shoul
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