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State the term - Price
Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tricky job. Many factors like demand for a product, cost involved, consumer' s ability to pay, prices charged by competitors for similar products, government restrictions etc. have to be kept in mind when fixing the price. Actually, pricing is a very crucial decision area as it has its effect on demand for product and also on the profitability of firm.
Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C
explain the various approaches better followed by smcg companies in test marketing?
Perween Warsi's parents arranged for her to marry a doctor at the age of 16 in India. The couple moved to Britain in 1975 with their two sons. Bored, with time in her hands, Perw
Explain about the Company’s Macroenvironment in brief. The Company’s Macroenvironment: The larger societal forces influence the entire microenvironment demographic, natura
What is test marketing and various approaches followed by FMCG companies
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
What is lead evaluation in personal selling process? Lead evaluation: All the processes used for lead generation may not be authentic. Marketer must concentrate on whethe
Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th
QUESTION 1 A computer contract is often in written form. What provisions would you expect to find in such a contract? QUESTION 2 (a) Mr & Mrs Williams have launched a n
What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert
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