General marketing and marketing budget, Marketing Management

Assignment Help:

1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income.

2. The high cost of actual recruitment is a result of the head hunting exercise following the 'resignation' of the General Manager

3. The General Manager's salary is less than budgeted for in the actuals following his 'resignation'.

4. The Marketing budget refers to general marketing of the complex and not the individual activities within the complex. It covers advertising hiring of the venue. The increase of the Printing and Advertising budget is a result of the Board's directive to develop business through a general publicity campaign. However as little was spent on research to try to understand the nature of the current and potential market and its segmentation, the campaign proved less than effective

5. The Cost Centres refer to the main activities. The small theatre and the cinema are not separate identities but are shared by Visual Arts and Performing arts for their education programs. The small theatre and cinema are also available for hire.

6. The Bookstore stock refers to stock purchased in the course of the year and does not account for stock already held

7. The Cafe stock refers to consumables purchased throughout the year

8. The main hirers are:

  • The University for academic investitures
  • The Chamber of Commerce
  • A small film group
  • Council staff for meetings and conferences
  • Community groups for meetings and conferences
  • The Football Club's annual Comedy Night
  • Local schools for productions
  • The local Art Group's annual exhibition

Rates for hiring the venue are differentiated depending on repeat usage and the capacity of the hirer to pay


Related Discussions:- General marketing and marketing budget

Case of the quality crusader, Q: What types of common cause variation and ...

Q: What types of common cause variation and special cause variation are evident in this case? Q: Of Deming's "5 Deadly Diseases," please describe how each of the following di

Eliminate the ill-effects of forward buying, Saki, a local bar, consumes Me...

Saki, a local bar, consumes Mehboob, a popular non-alcoholic drink, at a steady rate of 10 cases/week. Saki usually buys Mehboob at $6/case, delivered to its door.  However, the su

Marketing, in context of marketing, explain three approaches that were use ...

in context of marketing, explain three approaches that were use in early days

Customer analysis-demographic-psychographic , Customer Analysis It i...

Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy

Consumers confound marketers, difference between marketing efficiency and m...

difference between marketing efficiency and marketing effectiveness

Use of array in assembly language, Q. Use of array in assembly language? ...

Q. Use of array in assembly language? Let's write a program to add two 5-byte numbers stored in an array. For illustration two numbers in hex can be: Let's also presu

Method of determining prices or setting price, Method of determining prices...

Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi

Rough Road Ahead: Marketing and the Economy, Ask question #Minimum 100 word...

Ask question #Minimum 100 words accept 1. Based on the segmentation variables discussed in the chapter, construct a profile for Vanilla Bicycle’s probable target market. ed#

What is granular disintegration, What is granular disintegration In dr...

What is granular disintegration In dry climates a yet another  mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd