General marketing and marketing budget, Marketing Management

Assignment Help:

1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income.

2. The high cost of actual recruitment is a result of the head hunting exercise following the 'resignation' of the General Manager

3. The General Manager's salary is less than budgeted for in the actuals following his 'resignation'.

4. The Marketing budget refers to general marketing of the complex and not the individual activities within the complex. It covers advertising hiring of the venue. The increase of the Printing and Advertising budget is a result of the Board's directive to develop business through a general publicity campaign. However as little was spent on research to try to understand the nature of the current and potential market and its segmentation, the campaign proved less than effective

5. The Cost Centres refer to the main activities. The small theatre and the cinema are not separate identities but are shared by Visual Arts and Performing arts for their education programs. The small theatre and cinema are also available for hire.

6. The Bookstore stock refers to stock purchased in the course of the year and does not account for stock already held

7. The Cafe stock refers to consumables purchased throughout the year

8. The main hirers are:

  • The University for academic investitures
  • The Chamber of Commerce
  • A small film group
  • Council staff for meetings and conferences
  • Community groups for meetings and conferences
  • The Football Club's annual Comedy Night
  • Local schools for productions
  • The local Art Group's annual exhibition

Rates for hiring the venue are differentiated depending on repeat usage and the capacity of the hirer to pay


Related Discussions:- General marketing and marketing budget

Fruit store, write an algorithm to calculate fruit for a fruit store for ex...

write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00

Marketing, identify and briefly describe four treands in the macro/market

identify and briefly describe four treands in the macro/market

Explain about the straight rebuy purchase, Explain about the straight rebuy...

Explain about the straight rebuy purchase. A straight rebuy purchase: It is a routine purchase of similar products under roughly the same terms of role. The buyers choose

Pricing strategies , detail note on pricing strategies of any product

detail note on pricing strategies of any product

Create a graph of widget sales, Q1 Create a graph of widget sales on the t...

Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series.  That is, does the time series appear to include the effects of ( 1 ) cyclicality, ( 1 )

Discuss the different roles performed by retail banking, Question 1: (a...

Question 1: (a) Explain the rationale behind financial sector development and liberalisation in a developing economy like Mauritius. (b) Discuss the various policy and inst

Products and services - core marketing concept, Products and Services ...

Products and Services Marketing Offers-Services, Products and Experiences Companies introduce needs by putting forth a value proposition, a set of benefits that the

Henry Assael Model of buying decision behaviour, explain Henry Assael Model...

explain Henry Assael Model of buying decision behaviour along with diagram

Effect of past-advertisement, Q. Effect of past-advertisement? Methods ...

Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd