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Question:
(a) The Department of Health is planning a PR campaign for a ‘Tobacco Control Program'. This department is a non-profit organization. It aims at educating families, communities and kids about the harmful effects of tobacco use which causes lung cancer and other diseases, besides creating smoke pollution and nuisance to non-smokers. The department also hopes to encourage existing smokers to quit smoking.
Elaborate the steps to devise a plan for the ‘Tobacco Control Program' by the Department of Health.
(b) Elaborate on the contributions of the Internet in the evolution of Public Relations.
Question 1: (a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples. (b) Using relevant examples, explain the term "Sales
differentiate between histogram and histograms,correlation and regression
Illustrate why marketing research is important to a firm specially in a competitive market situation
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Present the facts of the case study about snickers achieving promotional integretion with a universal appeal
Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
the consumer report indicates how customers perceive your product offerings. For example, Reliability(MTFB) is very important to performance customers. What is the current MTFB for
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