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How is American Marketing Association refined about the marketing research?Although, the American Marketing Association (AMA) redefined marketing research like a function that links the consumer, public and customer to the marketer by information used to know and define marketing problems and opportunities; generate, calculate marketing actions, refine, monitor marketing performance; and enhance understanding of marketing like a process.
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
Illustrations of intangible satisfactions Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
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What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
how was the need for this product identified?
Contents of Marketing Plans: ( a) Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A ta
topic review
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte
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