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How is American Marketing Association refined about the marketing research?Although, the American Marketing Association (AMA) redefined marketing research like a function that links the consumer, public and customer to the marketer by information used to know and define marketing problems and opportunities; generate, calculate marketing actions, refine, monitor marketing performance; and enhance understanding of marketing like a process.
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
Mega marketing: It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties i
What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen
Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing
What are the significant factors that have led to the success of Shoppers Stop?
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