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What are Industrial Goods?
Industrial Goods:
Industrial goods are divided in five categories further. These goods are not directly utilized by consumers: installations, accessories, raw material, component parts and material and supplies.
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
The following ratios have been compiled relating to Prince Corporation for the year ended 31st December 2009 together with comparative figures of the average industry. Addi
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing
product life cycle of dove shop
how was the need for this product identified?
The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de
considering the concept of product life cycle, where would you put video games in their life cycle?
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
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