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Question 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points needs to be addressed from Unit 6 compl
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
The product margin is calculated as product sales minus the direct costs of selling the product.
Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
how to draw consumer profile of a typical buyer of ray ban?
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1. Explain the six key criteria for strategy selection by providing appropriateexamples
Question 1: (a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propag
What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
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