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Question 1:
(a) Explain in thorough details what is advertising.
(b) A standard definition of advertising is said to have five basic components. With particular reference to your awareness of advertising, explain the five basic components.
(c) List the functions of advertising.
Question 2:
(a) Write short notes on each of the following: (i) Advertising (ii) Advertiser (iii) Advertising plan (iv) AIDA
(b) A facet model has been derived for an effective advertising.
It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour. The six modes have been divided in various components.
Give a brief description of all the components of the six modes.
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Explain about marketing dynamics. Marketing Dynamics: Products and markets are very constantly changing because of technological advancements. Increasingly companies are
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1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam
need to write an assignment on stan Australia over 2500 words by using strategies, ideas, using 4ps etc
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