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Question 1:
(a) Explain in thorough details what is advertising.
(b) A standard definition of advertising is said to have five basic components. With particular reference to your awareness of advertising, explain the five basic components.
(c) List the functions of advertising.
Question 2:
(a) Write short notes on each of the following: (i) Advertising (ii) Advertiser (iii) Advertising plan (iv) AIDA
(b) A facet model has been derived for an effective advertising.
It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour. The six modes have been divided in various components.
Give a brief description of all the components of the six modes.
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The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
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