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Question 1:
(a) Explain in thorough details what is advertising.
(b) A standard definition of advertising is said to have five basic components. With particular reference to your awareness of advertising, explain the five basic components.
(c) List the functions of advertising.
Question 2:
(a) Write short notes on each of the following: (i) Advertising (ii) Advertiser (iii) Advertising plan (iv) AIDA
(b) A facet model has been derived for an effective advertising.
It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour. The six modes have been divided in various components.
Give a brief description of all the components of the six modes.
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
under positioning
Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,
Q. Evaluation of Advertising Media - Newspaper? Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country l
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
Define the term Organizational Buying Behaviour. An organization not connect only into selling of products, but they also engage within buying of products also as material
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
what are the different retail strategies
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