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Question 1:
(a) Explain in thorough details what is advertising.
(b) A standard definition of advertising is said to have five basic components. With particular reference to your awareness of advertising, explain the five basic components.
(c) List the functions of advertising.
Question 2:
(a) Write short notes on each of the following: (i) Advertising (ii) Advertiser (iii) Advertising plan (iv) AIDA
(b) A facet model has been derived for an effective advertising.
It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour. The six modes have been divided in various components.
Give a brief description of all the components of the six modes.
Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
1. Explain the six key criteria for strategy selection by providing appropriateexamples
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Illustrates the intend of marketing for customers . Communication of information regarding the products assists customer finds out whether the product satisfies their requiremen
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