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Question 1:
(a) Explain in thorough details what is advertising.
(b) A standard definition of advertising is said to have five basic components. With particular reference to your awareness of advertising, explain the five basic components.
(c) List the functions of advertising.
Question 2:
(a) Write short notes on each of the following: (i) Advertising (ii) Advertiser (iii) Advertising plan (iv) AIDA
(b) A facet model has been derived for an effective advertising.
It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour. The six modes have been divided in various components.
Give a brief description of all the components of the six modes.
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1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
i submitted an assignment. that assignment is accessible to your site . i confirmed it beforehand. but some mishappening is there. its not in record perhaps that i got an assignmen
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the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
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