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What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
What are the characteristics of competitive product in Growth Stage? Competitive product, launched through more powerful type, can enter the market into Growth Stage. Several c
Explain the selling of a product correspond to the views of customers. In condition, the company is preparing an offering mix of products, prices and services and utilizing a c
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev
What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
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