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Customers in this market could be segmented in a variety of ways. The product/service could be targeted to a number of different market segments and marketers could develop a vari
Q. What is advertising ? Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several product
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
Question: (a) You are the marketing vice-president of a large soft drink company. Your company's agency is in the process of negotiating a contract to employ a superstar fema
Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing
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