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Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
Problem: Elasticity, Total Revenue and Marginal Revenue For Each of the following cases, what is the expected impact on the total revenue of the firm? Explain your reasoning
Q. Show the Ethical aspects of advertising? Promotes Social Evils: - A few advertisements give birth to social evils. They demand to buy the products which are injurious to h
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
Explain the Strategy of Position on User. Position on User: This strategy relates a product along with its user or a class of user. When cosmetics companies seek successf
Evaluate the priomotional strategies that can be used by retailers
three types of methods used for measuring customer satisfaction
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
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