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Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti
Explain about existence of marketing as an indispensable activity. Existence of Marketing: Marketing is as old as mankind that a young child trying to persuade his mother
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad
Question 1: Warigon is a retail company and they want to automate the payment system. Consider that you are the design engineer of that company. What are the factors that yo
Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai
Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
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